By In today's digital age, recruitment strategies have evolved to incorporate new technologies such as text recruiting. Text recruiting involves communicating with candidates via text message to improve engagement and speed up the recruitment process. Here is what you need to know about text recruiting and how to keep candidates engaged.
What is text recruiting?
Text recruiting is a strategy that involves using text messaging to communicate with candidates throughout the recruitment process. This method is becoming increasingly popular because it is fast, efficient, and convenient. With text recruiting, recruiters can easily reach candidates where they are, as many people today carry their smartphones with them at all times. Text recruiting can be used at different stages of the recruitment process, from initial outreach to scheduling interviews and following up with candidates. It can also be used to keep candidates engaged and informed about the status of their application.
Some of the main advantages include:
- Improved response rates: Text messages have a much higher open and response rate compared to emails, making it easier to get in touch with candidates.
- Faster communication: Text messages are a more immediate form of communication, allowing recruiters to speed up the recruitment process.
- Increased engagement: Candidates are more likely to engage with recruiters who use text messaging because it is a convenient and accessible form of communication.
- Personalized communication: Text messaging allows recruiters to personalize their communication with candidates, making it more effective.
- Better candidate experience: Text recruiting can help create a better candidate experience by providing candidates with a more personalized and responsive recruitment process.
How to keep candidates engaged with text recruiting?
To make the most of text recruiting, it is important to keep candidates engaged throughout the recruitment process. Here are some tips on how to keep candidates engaged with text recruiting:
- Use personalized messaging: Candidates are more likely to engage with recruiters who use personalized messaging. Use the candidate's name and reference any previous conversations you have had with them.
- Be responsive: Text messaging is a more immediate form of communication, so it is important to be responsive to candidates' messages. Respond to candidates' questions or concerns promptly.
- Use multimedia messages: Text messages can be used to send multimedia messages, such as videos or photos, which can help engage candidates and provide them with a more immersive experience.
- Keep messages short and concise: Text messages have a character limit, so it is important to keep messages short and to the point. Avoid long messages that may overwhelm candidates.
- Be transparent: Keep candidates informed about the recruitment process and provide regular updates on their application status. This helps to build trust and keep candidates engaged.
- Use automation: Automated text messaging can help keep candidates engaged by sending them regular updates and reminders throughout the recruitment process.
- Provide feedback: After interviews or assessments, provide candidates with feedback on their performance. This helps candidates to improve and shows that you value their efforts.
In conclusion, text recruiting is a valuable tool for improving recruitment outcomes and keeping candidates engaged throughout the recruitment process. By following these tips, recruiters can improve their engagement with candidates and create a more personalized and effective recruitment process.
